Planned Parenthood of Southwestern Oregon, an affiliate of Planned Parenthood Federation of America, has chosen Copperfin to overhaul and redesign the association’s public-facing Web site.

The organization, which provides health information and services to youth and adults across a diverse socio-economic range, has been serving multiple counties with nine medical services clinics and outreach locations across southwestern Oregon for 40 years. “The Web site needs to create an emotional connection with conservative donors and partners, impressionable teens and young adults, and spirited activists and supporters alike – no small task when you consider how fundamentally different these types of people really are,” explains Mirko Freguia, Copperfin’s principal and human cannonball.

The organization just completed a rigorous brand evaluation and realignment, and is now looking to Copperfin for creative execution and production to represent the new brand position in a unique and impactful way. “We were looking for a design partner who would represent the essence of the PPSO brand,” said Christie McDonald, VP of Development for Planned Parenthood for Southwestern Oregon, “We were impressed with Copperfin’s ability to not let their own style interfere with delivering authentic branding and design on behalf of their clients,” continued McDonald. Copperfin will also redesign the affiliate’s corporate ID package, and a series of services brochures which are distributed within each of the nine clinics.