 | The CREATE phase provides definition. It answers the questions: who? what? why?
Position Positioning statement
Key Messages
Identity Name
Visual ID (logo)
Tagline
Creative Brief Defines program goals: Who, What, Why
|
| The CREATE phase provides definition. It answers the questions: who? what? why?
Position Positioning statement
Key Messages
Identity Name
Visual ID (logo)
Tagline
Creative Brief Defines program goals: Who, What, Why
|
